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About ICON Commerical Lending

About ICON

office-buildingICON Commercial Lending is a Full-Service Private Direct Lender located in Salt Lake City, Utah. ICON has solid teams of loan professionals and other financial, legal, accounting and research support personnel who work hard to get your project’s funding finalized.

ICON is a seasoned industry leader with a solid reputation as a company you can count on for honest answers & quick results. Our experienced financial experts work hard to provide our clients customized financial solutions; more than meeting their unique cash flow needs.

ICON utilizes proprietary research & analytic systems with a multitude of financial metrics and hedging strategies to maximize and support their combination debt/equity lending process.ICON is committed to provide the construction/development industry’s most straight-forward, personal, and customized solutions to investors in need of prompt funding. ICON provides quick response in today’s demanding marketplace

ICON’S Approach To Business

ICON promises to provide you a proven and straightforward process built around your needs. What you want is what you get!

ICON offers you an experience that is truly unique in today’s volatile capital markets with a wide range of lending terms & options for the acquisition or refinancing of all types of commercial & residential real estate, as well as any other general business or personal use.

Every step in our process is clearly spelled out, giving you complete control. Our proven and efficient process streamlines loan paperwork — as well as asset & fund transfers — for a rapid and trouble-free experience.

ICON’S Commitment To You

ICON is committed to provide you the professional services you need to quickly achieve your financing needs.  To that end, ICON promises to manage your business affairs in the fashion you expect.  Therefore we provide you with:

1. Honesty & Personal Attention – ICON is committed to carrying out each step of the funding using a straightforward process.  There will be NO Surprises, NO Delays and NO Last Minute Changes.

2. Giving you ALL the facts up front, working with you one-on-one, having the flexibility to meet your needs, and providing clear and constant communication are fundamental to how we service each client.

Brent Watson, President

Brent Watson, President

After graduating with a business degree form the University of Utah, in 1971 Brent Watson began working with Zion’s Bank as a credit officer. Brent also worked many years with Chase Manhattan Bank in operations. Brent Watson has helped many people to realize their dreams, whether through providing financial products and services or competent individual & group training to improve their business performance and individual lives. Whether helping companies to improve their profitability, motivating individuals to stretch themselves, achieving personal management & sales success, or demonstrating that integrity and professionalism are not outdated, Mr. Watson is equally comfortable and respected with all levels of social, economic, and ethnically diverse associations. His banking & business experience has taken him to many areas of the United States and to many overseas locations rendering a broad appreciation for people of many cultures while earning their esteem and cooperation. In addition to professional pursuits, Brent Watson also provides services to the local community and church. He is the proud husband of Shirley Cox for the past 39 years and the father of their four children and even more grandchildren who are affording him the opportunity of learning new management skills.



Randall Farr, Managing Director

Randall Farr, Managing Director

For over 30 years, Randall Farr has been providing his business expertise and banking savvy in providing structured financing solutions. Mr. Farr is a seasoned industry leader with a solid reputation as an international financier you can count on for honest answers & quick results. Beginning in January 2001, Randall Farr served for over twelve (12) years as Managing Director of ICON Commercial Lending, Inc where he significantly raised the standards of efficiency and profitability. Mr. Farr set the foundation for ICON Commercial Lending. Randall’s vision and attention to every detail are expressed throughout ICON’s entire process Today, Randall Farr proudly serves as Managing Director of PCI Group Companies. PCI Group Companies Ltd (PCI) is an international investment firm providing financial solutions to clients with make-sense projects which may have been turned down by the bank or other lenders. PCI operates as a multi-faceted enterprise with several divisions that work with private banking financial services, hospitality (restaurants & hotels) country music (song writing and production, concert promotion, and record sales), book writing & publishing, and JV venture capital project financing.. As a worldwide financier, PCI Group Companies’ professional services are tailored to the unique needs of every client, ensuring the best possible results and maximized returns. As a proven leader in U.S. Commercial Banking, ICON Commercial Lending Inc was purchased as a wholly owner subsidiary by PCI to fill its need for expertise and proven management with the ability to perform in U.S. Commercial Mortgage Banking.